Tag: B2B
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Win/Loss Analysis for B2B Companies: The Human Interview Approach
Automated win/loss tools show you what reps reported. Human interviews reveal why buyers actually left. Here’s how to run a win/loss program that tells the truth.
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How I Built an Interactive Competitive Intelligence Report — and Why It Had to Be a Web App
Why I built competitive intelligence as a single-file interactive web app instead of a deck — and what two years of primary-source research taught me about AI positioning, category fragmentation, and the commodity trap.