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Thinking Total Experience

January 31, 2023 by Justin

As I’ve thought about my career, I realize that most of my roles have always evolved to be more comprehensive of the experience a user goes through than just the component I had been working on. In my early years at CareerBuilder I was managing all of the brand social media channels for job seekers, but I operated in a silo disconnected from the people who managed the website experience, and those who ran the email programs were disconnected from […]

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Measly Blog Hardly Makes Up for 4-Year Silence

January 18, 2023 by Justin

To say that this post is overdue is an understatement. My last entry here was in 2019. Who could have predicted what was to come shortly thereafter and how it’s taken me four years to update this site. But to be fair, in the midst of world calamities, whose been up to the task of promoting themselves? I mean, for some…it’s an addiction that cannot be staved off. For me, life is more interesting when living and observing than rehashing, […]

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Well, a lot has happened.

March 22, 2019 by Justin

I realize that my last post here was in 2017 and we have a lot to catch up on. Whilst being emotionally bombarded daily in a Trump administration, things on the career path have been as equally unpredictable. Last time I checked in I was working at CareerBuilder which soon thereafter was purchased by a private equity firm. For anyone who has ever lived through an experience like that, you realize that ‘lived’ is not the word to describe the […]

Categories: Updates from JT • Tags: career, career advice, job search, personal

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Content Enablement – well, what’s that?

September 25, 2017 by Justin

While at ZS, my former boss at CareerBuilder gave me a call to let me know she had a role opening up on her team and that I would be an ideal fit for it. “What does it entail?,” I asked. She described a role that was a blend of research, testing, optimization, and consultation that sounded like all the things I love doing and am not too shabby at. When I returned to CareerBuilder in 2016, I was eager […]

Categories: Marketing, Product, SEO, Technology • Tags: content marketing, product management, product marketing, SEO

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Adventures in Podcasting

August 14, 2017 by Justin

Despite being an introvert, I have found myself to be very inquisitive of people in general. Perhaps it’s not so surprising – deflect attention by asking other people more questions to get them to reveal things about themselves instead. As a kid growing up, I always imagined myself having a talk show where I would interview musicians on MTV about their albums and not ask the stupid questions I would hear repeated on every single program while they were doing […]

Categories: Social Media, Technology • Tags: entertainment, podcast

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Smalls wins in community management efforts

Tackling community management and employee engagement

September 28, 2015 by Justin

When managing a technology platform that serves thousands of people, it’s challenging to address all the variables that come into play when trying to improve overall engagement, much less general adoption and use. How does one identify where the gaps are today?How can you dissect the current user attitudes that get to the root of their real problem?  How can you inspire a fresh perspective and reignite interest? These are big questions that left me somewhat dumbfounded. But then I had the […]

Categories: Communications, Employee Engagement, Technology • Tags: collaboration, community management, employee engagement, Jive, Knowledge Management, social collaboration, technology platform

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New year, new job, and a trip to New Delhi

January 9, 2015 by Justin

Just a quick update to say that I’ve joined the sales and marketing consulting firm ZS Associates as a Knowledge Management Associate Consultant. What does that $20 title actually mean? Well, I work with internal stakeholders across the globe to represent the enterprise across our internal collaboration and information sharing tool, powered by Jive. It’s an exciting opportunity that will allow me the opportunity to blend both my creative and technical skills to help others engage and reach more people […]

Categories: Updates from JT • Tags: Jive, Knowledge Management, New Delhi, ZS Associates

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Publicity and press

December 16, 2014 by Justin

With just a few months under my belt and some new Cision skills, I’ve been able to make contacts with a few publications to help spread the good word about Webb deVlam and their work. Here are just a few placements and other opportunities that I’ve helped us secure, with even bigger opportunities coming in 2015… BrandPackaging.com covering Bombay Sapphire Laverstoke Mill Distillery Limited Edition We’ve also been featured as part of Dairy Foods magazine for our work on Land […]

Categories: Communications, PR • Tags: public relations, Webb deVlam

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Communications is the key

November 14, 2014 by Justin

I recently became the communications manager at strategic brand design agency Webb deVlam, a global firm with a rich history in industrial and package design but that has now integrated more upper funnel efforts to assist brands in utilizing design as a tool to help solve complex business problems. My role is to help promote the general awareness of the agency and it’s team of creative strategists and strategic creatives across trade publications, design-focused media, and other areas where PR […]

Categories: Communications • Tags: awards, communications, events, public relations, social media, Webb deVlam

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Recent Posts

  • Thinking Total Experience
  • Measly Blog Hardly Makes Up for 4-Year Silence
  • Well, a lot has happened.
  • Content Enablement – well, what’s that?
  • Adventures in Podcasting

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