Blog
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How to Present CX Data to Your Executive Team (And Actually Get Buy-In)
CX data doesn’t move executives because it’s in the wrong language. Here’s how to translate NPS and satisfaction scores into the dollar figures that get action.
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How to Build a CX Roadmap for a B2B Company
A CX roadmap translates your audit findings into a sequenced plan of action. Here’s how to build one that leadership will actually fund and your team can actually execute.
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B2B Customer Churn Analysis: How to Find Out Why Clients Are Really Leaving
Most churn analysis tools tell you when clients leave — not why. Here’s the human-led approach: exit interviews, win/loss debriefs, and pattern recognition.
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Journey Mapping Workshop Cost: What’s Included and What to Expect
A journey mapping workshop typically costs $4,000–$18,000 depending on scope. Here’s exactly what affects the price and what you should expect to get.
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Win/Loss Analysis for B2B Companies: The Human Interview Approach
Automated win/loss tools show you what reps reported. Human interviews reveal why buyers actually left. Here’s how to run a win/loss program that tells the truth.
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How I Built an Interactive Competitive Intelligence Report — and Why It Had to Be a Web App
Why I built competitive intelligence as a single-file interactive web app instead of a deck — and what two years of primary-source research taught me about AI positioning, category fragmentation, and the commodity trap.
I’m currently taking on 2–3 fractional clients and project engagements. Most clients start with a single project.