Résumé

Ta-dah! It’s my résumé. Feel free to view it on LinkedIn, too. Or download it in a .pdf or in a Word doc.

Experience:

ZS Associates (01/15 – Present)
Global Community Manager, Internal

  • Manage global community platform to support approx. 5,000 employees to drive communication and collaboration across the firm
  • Develop content strategy and architecture for enterprise-wide initiatives in HR, IT, KM, Marketing and Communication, in addition to our other business divisions
  • Develop training collateral and workshops to assist end-users in adoption, platform engagement
  • Manage vendor relationships with Jive for strategic and technology support to meet ZS objectives
  • Create blogs, videos, presentations to support messaging and communication around platform value

Webb deVlam (08/14 – 12/14)
Communications Manager

  • Oversee external communication channels, including all marketing and public relations efforts, new business development opportunities and foster a collaborative environment across agency teams with internal communication support
  • Manage and oversee editorial opportunities, write materials that support both agency and client work, additional support in ghostwriting for leadership
  • Securing speaking and sponsorship opportunities for agency leadership and clients where relevant for trade exposure and awareness
  • Oversee website news and maintenance, internal asset repository, social media channels and other opportunities for external awareness as it relates to new business development and/or recruitment
  • Manager two communication designers across Chicago and London studios, managing scheduling for external needs and internal asset requests

CareerBuilder.com (03/11-07/14)
Senior Manager, Consumer Marketing Strategy & Insights (06/13 – 07/14)

  • Develop social media strategy for all US brands and channels, including B2C, B2B and B2E; oversee social media manager’s training of internal teams and manage vendor relationship
  • Consult on all brand messaging across global products, sites and correspondence with end-users to ensure voice & tone is consistent and appropriate; assist multiple content strategists across the organization
  • Certified Scrum Product Owner (CSPO) and product consultant for new consumer advice and resources website; assist in gathering requirements for development of new LCMS
  • Facilitate better information sharing between product teams, customer service, public relations and technology via internal marketing blog
  • Manage external relationship with agency vendors and consultants in design and web development projects
  • Discover equity-building partnership opportunities to bring greater value to job seeker community & align to new traffic sourcing

Consumer Marketing Manager (06/12 – 06/13)

  • Improve business analysis with new strategy for social monitoring, consumer emails tracking, blog performance and overall CareerBuilder.com site usage
  • Created ‘Job Seeker Spotlight’ and ‘AskCB’ programs to highlight advice for all job seekers in various states of employment and utilize services team to offer free career coaching hours as a philanthropic endeavor for our user base
  • Ancillary strategic input & execution on site development, B2B marketing, job seeker content creation
  • Assist in consumer product strategy and marketing efforts to better facilitate B2C sales and B2B delivery; initiated first-ever consumer panels of over 5K users to gather product and behavioral insights for regular feedback cycles

Social Media Engagement Specialist (08/11 – 06/12)

  • Manage and engage with over 400,000 fans through CB’s main social channels, promoting content, answering questions & coordinating with internal teams to provide service to users
  • Launched brand on Instagram, Pinterest, Spotify & created abundant #AskCB video library on YouTube
  • Manage all social campaigns, including Super Bowl 2012 promotion and Banana Republic ‘Win Your Salary’ campaign in Sept. 2012
  • Implemented social tracking for the first time to monitor social’s business impact against other marketing efforts

Project Manager/Web Content Strategist (03/11 – 08/11)                                    

  • Oversee contract consultants on behalf of client social media engagements
  • Prepare social strategic solutions for clients in recruitment & branding campaigns
  • Oversee and pitch Facebook advertising solutions to clients

BuzzMedia/SocialiteLife.com (06/10 – 03/11)
Senior Editor/Writer

  • Write average of 18-20 stories per day, based off news, photo agencies and other media
  • Assist in managing intern schedules and part-time employees for writing assignments
  • Assist in managing social media to further increase brand awareness and increase page views, unique visitors and monthly traffic

OneAmerica Financial Partners, Inc. (10/06 – 06/10)
Marketing Communications Consultant

  • Manage product marketing campaigns for Asset-Care, Annuity Care, Legacy Care and ImmediateCare products, include direct mail and e-mail deployment campaigns
  • Write national ads appearing in trade publications, ghost articles, editorial content and coordinate media buys in print and online publications
  • Create and manage annual conference marketing campaign for destinations including St. Thomas, Santa Fe, Whistler
  • Created an online illustration request mechanism to drive more web quotes and secondary lead generation
  • Internal and external web content manager
  • Work daily with a field staff of 35 individuals to address their state education requirements, individual marketing requests, seminar marketing

Bandy Carroll Hellige Advertising (05/05 – 06/06)
Public Relations Account Coordinator

  • Provide public relations support for McDonald’s of Central Indiana, comprised of 157 local restaurants
  • Pitch and secure media coverage in print and on television for Black History Makers of Tomorrow, McTeacher’s Night, MAC Grants, and McMasters scholarship program
  • Serve as media relations contact for all restaurants and coordinated promotional tie-ins and cross-promotion opportunities to enhance the McDonald’s brand with local media in the area

Education:
Franklin College, Franklin, IN
Major: Journalism – Advertising & Public Relations track
Minor: Political Science
GPA: 3.8
Graduation: May 2005, Magna Cum Laude

Any questions? Email me.

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