Content Enablement – well, what’s that?
While at ZS, my former boss at CareerBuilder gave me a call to let me know she had a role opening up on her team and that I would be an ideal fit for it. “What does it entail?,” I asked. She described a role that was a blend of research, testing, optimization, and consultation that sounded like all the things I love doing and am not too shabby at. When I returned to CareerBuilder in 2016, I was eager […]
Categories: Marketing, Product, SEO, Technology • Tags: content marketing, product management, product marketing, SEO