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OneAmerica: Marketing communications & more

February 12, 2013 by Justin

I started working at OneAmerica Financial Partners in the fall of 2006 as a temp in the marketing department. Before my assignment finished, the company offered me a full-time position for a newly created role as a marketing communications strategist. Little did I know that this would happen to me more than once in my career, stepping into a role that was completely new. The good thing about that: you can really only shine. The bad thing about that: if you […]

Categories: Campaign, Marketing • Tags: B2B, direct mail, email, event marketing, ExactTarget, lead generation, marketing, OneAmerica, project management, social media

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Banana Republic & CareerBuilder Commercial

February 9, 2013 by Justin

As part of our video series we created with Banana Republic, we shot a quick commercial to launch via social and through email campaigns to promoting CareerBuilder’s partnership with Banana Republic‘s ‘Win Your Salary’ campaign over Labor Day 2012. That video alone got over 5,000 views in a little under three days. Sure, it’s no Bieber music video, but I’ll take my viewers as I get ’em. Here’s the blog post we deployed to our users. Props to P3 Mediaworks […]

Categories: Campaign, Marketing, Videos • Tags: Banana Republic, campaign, CareerBuilder, commercial, video

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Clothes horse.

February 7, 2013 by Justin

7:00 pm to 7:00 am. To be fair, I’m sure a 12-hour video shoot isn’t bad for a first timer. But that’s how my first ‘professional’ camera time happened. In partnership with Banana Republic, CareerBuilder created a series of videos for job seekers that paired job search and workplace wardrobe tips from our pals at The Everygirl. When I eagerly & crazily pitched them the idea to create video content, I had no idea what I was in for. All […]

Categories: Campaign, Marketing, Photos • Tags: Banana Republic, campaign, CareerBuilder, The Everygirl, Win Your Salary promo

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