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Proactive social outreach

June 25, 2014 by Justin

Social media may FINALLY be free of buzz term status. The last few years, companies thought that Facebook or Twitter would be their silver bullet to success for every type of conversion or KPI you can think up. But it seems that now, in 2014, many have come to realize that social media channels are places where companies and their most important asset – their people – can interact with consumers. It’s used in some capacity to assist in companies getting users through conversion […]

Categories: Marketing, Social Media • Tags: conversations, marketing communications, social media

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Agility and why it’s okay to be SCRUM

June 24, 2014 by Justin

Late last year I earned my Certified Scrum Product Owner certification. What does that mean? It means that I am terribly agile. Earlier in the fall of 2013, I started working on a new project to help develop and co-sponsor a new website supported by a new, custom-built learning and content management system (LCMS). Needless to say that my introduction to the Scrum process and all the ceremonies was a bit like baptism by fire. Daily calls, sprint reviews, sprint […]

Categories: Marketing • Tags: Certifications, Scrum

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A bit of a showman.

June 22, 2014 by Justin

To anyone who knows me, they know that I am a performer. I love to make people laugh and am the person at a party who skirts about the room to make sure everyone’s drink is full and that they’re having a great time – even when I’m not the host! Maybe that’s why I get invited…more on that later. Anyway, I’ve had a few moments in the spotlight since acting in college and I love it. I want to […]

Categories: Videos • Tags: Banana Republic, CareerBuilder, video

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Be visual. Be funny. Be human.

June 21, 2014 by Justin

One of the things I think I’m most proud of and enjoy from my work at CareerBuilder is being involved in the visual strategy for our content. Now, I’m no designer and I have no degree in art theory or anything, but I think I have an eye. I’m also notorious for drawing or sketching in every meeting I’m ever in because I’m a visual learner. I’ve also learned that it’s helpful for some designers in an environment where time […]

Categories: Photos • Tags: minigraphics, survey data, visual strategy

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Why business books generally bore me.

May 26, 2014 by Justin

Whenever it’s been suggested that I read a ‘business’ book, I grimace. I don’t doubt there’s a modicum of wisdom that could be gleaned from the author(s) and applied to my own life. The problem with most of these books, though, is that they’re usually terrible. I find any that I’ve read seem to suffer from any or all of these hurdles: The author is not a writer and the publisher cared so little about this fact that everyone gave up on […]

Categories: Food for Thought • Tags: books, business, reading

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Job seeker advice from TheWorkBuzz.com

May 24, 2014 by Justin

Since I started with the marketing team as the social media specialist, I’ve written many pieces on job seeker advice for our editorial channels. While you may have seen articles published through MSN or AOL or CNN, most pieces published to our sites – CareerBuilder.com and TheWorkBuzz.com. With those audiences, I could give more of a personalized style. My goal is to be a job seeker advocate, a person who gives our readers a dose of truth paired with realistic advice from a […]

Categories: Articles, Communications • Tags: article, career advice, CareerBuilder, job search, writing

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A gossipy chin wag.

May 1, 2014 by Justin

Upon moving to Chicago in 2010, I procured work as a celebrity gossip editor and blogger. Yes, like a Perez Hilton. But far more endearing, attractive and poor. I worked for a site called SocialiteLife.com, which had been newly acquired by the Buzz parent company (they also own Buzzfeed.com – a site that no one knew of then but today you cannot escape in your Facebook feed). For about nine months, I sat at my computer at home and wrote […]

Categories: Communications • Tags: blogging, celebrity gossip, entertainment, SocialiteLife.com, writing

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How to win strangers over like a politician

February 14, 2013 by Justin

Another freelance article for Primer Magazine on how to network when you’re not an extrovert by nature.

Categories: Articles, Food for Thought • Tags: article, freelance, Primer Magazine, writing

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OneAmerica: Marketing communications & more

February 12, 2013 by Justin

I started working at OneAmerica Financial Partners in the fall of 2006 as a temp in the marketing department. Before my assignment finished, the company offered me a full-time position for a newly created role as a marketing communications strategist. Little did I know that this would happen to me more than once in my career, stepping into a role that was completely new. The good thing about that: you can really only shine. The bad thing about that: if you […]

Categories: Campaign, Marketing • Tags: B2B, direct mail, email, event marketing, ExactTarget, lead generation, marketing, OneAmerica, project management, social media

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