Social media may FINALLY be free of buzz term status. The last few years, companies thought that Facebook or Twitter would be their silver bullet to success for every type of conversion or KPI you can think up. But it seems that now, in 2014, many have come to realize that social media channels are places where companies and their most important asset – their people – can interact with consumers. It’s used in some capacity to assist in companies getting users through conversion […]

Categories: Marketing, Social Media • Tags: conversations, marketing communications, social media