How to win strangers over like a politician
by Justin
Another freelance article for Primer Magazine on how to network when you’re not an extrovert by nature.
Categories: Articles, Food for Thought • Tags: article, freelance, Primer Magazine, writing
Monthly Archives: February 2013
OneAmerica: Marketing communications & more
by Justin
I started working at OneAmerica Financial Partners in the fall of 2006 as a temp in the marketing department. Before my assignment finished, the company offered me a full-time position for a newly created role as a marketing communications strategist. Little did I know that this would happen to me more than once in my career, stepping into a role that was completely new. The good thing about that: you can really only shine. The bad thing about that: if you […]
Categories: Campaign, Marketing • Tags: B2B, direct mail, email, event marketing, ExactTarget, lead generation, marketing, OneAmerica, project management, social media
Banana Republic & CareerBuilder Commercial
by Justin
As part of our video series we created with Banana Republic, we shot a quick commercial to launch via social and through email campaigns to promoting CareerBuilder’s partnership with Banana Republic‘s ‘Win Your Salary’ campaign over Labor Day 2012. That video alone got over 5,000 views in a little under three days. Sure, it’s no Bieber music video, but I’ll take my viewers as I get ’em. Here’s the blog post we deployed to our users. Props to P3 Mediaworks […]
Categories: Campaign, Marketing, Videos • Tags: Banana Republic, campaign, CareerBuilder, commercial, video
Writing for MSN Careers
by Justin
Since I started with CareerBuilder, I’ve been writing content for both their B2B and job seeker blogs, The Hiring Site and The Work Buzz, respectively. In addition to getting to show a bit more flair in content on those channels, I’ve also been fortunate to write career-related advice for one of CareerBuilder’s largest partners, MSN. A quick search on Google will pull in my published articles there (but I’ve taken care of that search for you right here!), but I figured I’d […]
Categories: Articles, Communications • Tags: article, career advice, CareerBuilder, job search, MSN, writing
Don’t Hold Out for a Hero: Be One Yourself
by Justin
Check out an article I wrote for Primer Magazine in 2009 about what it takes to man up and become the hero you knew you were without the superpowers.
Categories: Articles, Communications • Tags: article, freelance, Primer Magazine, writing
Clothes horse.
by Justin
7:00 pm to 7:00 am. To be fair, I’m sure a 12-hour video shoot isn’t bad for a first timer. But that’s how my first ‘professional’ camera time happened. In partnership with Banana Republic, CareerBuilder created a series of videos for job seekers that paired job search and workplace wardrobe tips from our pals at The Everygirl. When I eagerly & crazily pitched them the idea to create video content, I had no idea what I was in for. All […]
Categories: Campaign, Marketing, Photos • Tags: Banana Republic, campaign, CareerBuilder, The Everygirl, Win Your Salary promo
Is it a ‘career’ or a series of jobs?
by Justin
Working for CareerBuilder, we constantly struggle to understand job seekers. Do people consider themselves career-oriented or are they just looking for the next job? Truth is, even I’m not sure if I’m looking to map out a career or will know the next step once I hit my own personal plateau. It seems that the days of linear progression and upward climbing are no longer the norm. The career ‘path’ is more like trying to follow a bread crumb made […]
Categories: Food for Thought • Tags: candidate behavior, career, CareerBuilder, job search, jobs
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